Feature: The JP Experience

Who are JP? I didn’t know much about them till I drove into their station and was pleasantly surprised by what they had to offer. Before I talk about my experience, here’s the backstory on JP.

Juwel Energy, a Ghanaian Downstream oil and gas company, after winning the ‘Best Bulk Distribution Company’ in 2020, at the Ghana Oil and Gas Awards, set up their own oil marketing company, JP Trustees Limited, simply JP, to retail fuel directly to consumers. Strangely but strategically, the first service station was established in Kumasi, barely a year ago, and today they exist in the Greater Accra and Takoradi as well.

Normally I buy fuel from other OMCs, but based on some word of mouth, I tried JP. What did I discover? I tried their J-Supreme fuel that I was told was really good, and I must say that it was, and my car can testify to that. I love hitting the accelerator like any other gent and J-Supreme only made it more exciting as my car responded way better than before. A full tank of J-Supreme lasted longer than the normal “Super” (petrol) I’ve been buying. The difference was clear!

It’s obvious that JP Trustees has gone a step beyond its counterparts by introducing this ‘J-Supreme’ grade. The attendant claimed that it saves customers about 20% on fuel consumption and allows one to cover more distance. He added that JP also has SupremA grade a step down from J-Supreme, and SupremO, their versions of normal PMS and diesel that you buy, respectively. My attendant friend, Kwame said they have cleaning additives that keep our engines clean. Hmmm! I hope JP pays Kwame and others well.

What I find very interesting is this, despite the current economic climate, JP is providing a higher grade of fuel with superior quality, at a competitive price. They must truly believe in their motto, “Earn More, Burn Less”! Does JP’s offering truly rival any fuel offering on the market? My experience alludes to a yes, but when I dig further, I’ll know better.

By Kwasi Agyei Gyimah- KNUST.