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Making a living from Marketing & Creativity – The Kingster Daily story

Just like many, Emmanuel Agyemang knows as Kingster Daily received admission to one of Ghana’s colleges in 2016. Because of the high unemployment rate in the course he was taking and the constant evolution of technology.

Before he graduated, he intended to get a second job in the digital realm. Before that, he worked as an influencer for Hypenet, one of Ghana’s largest marketing firms. To his surprise, he was asked to oversee a team of over 500 influencers as a rookie in the sector. It certainly helped him get used to working under pressure and regularly researching over works that were beyond his pay grade. It exposed him to many sorts of marketing as a result of that.

So he decided to broaden his marketing skills not only to include influencer marketing, but also to include another higher-paying skill.
That’s when the idea of sponsored marketing arose. He learned a lot from a number of top paid media gurus on Twitter, LinkedIn, Skillshare and YouTube.

So he began doing paid media for friends and small businesses in Ghana, and his company decided to add it to his responsibilities by sponsoring him in paid media courses.
He had worked so hard for them that it was time for me to focus on international platforms to establish himself, even though he continue to do small labor for them.
Surprisingly, one of the influencers was able to be trained by him.

He knew he wouldn’t be able to work locally forever. That’s when he joined Pulse Ghana as a Paid Marketing Manager, one of Africa’s largest marketing platforms capable of handling hundreds of clients per month.
Surprisingly, He wanted to resign in his first month because the strain was beyond his expectations. But he realized that there are others who operate on larger platforms than he do and are still passionate about what they do. He’s capable of handling this pressure, and he have done so.
During his studying days, He had a lot of crying days since he overspent and those costs became his loss. As a result of his overspending, He decided to conduct all of my ads personally.
So, instead of using programmatic advertising, he does all of his ads manually. Despite the fact that it comes with a lot of time taking and although it is stressful, it is necessary to avoid overspending and other related problems. He prefer manual advertising to programmatic advertising.
He spend over $9,000 a month on advertisements and still willing to do more to expand his paid marketing skills and portfolio, as well as dreaming of working on larger international advertising media platforms to continue to his grow.

You can reach out to him by email kingsterdaily@gmail.com and also check his page @Kingsterdaily on all socials.

Source: Emmanuel Agyemang.

Evans Osei-Bonsu

Evans is a radio producer @PureFM (95.7MHz) under the Angel Broadcasting Network (ABN Ghana), writer, student of Law and Politics at the Kwame Nkrumah University of Science and Technology (KNUST).

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